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UID:175@hopebridge.com
DTSTART;TZID=America/Los_Angeles:20221019T080000
DTEND;TZID=America/Los_Angeles:20221019T094500
DTSTAMP:20220907T191428Z
URL:https://www.hopebridge.com/events/leveraging-social-media-to-expand-yo
 ur-impact-in-applied-behavior-analysis-19-10-2022/
SUMMARY:Leveraging Social Media to Expand Your Impact in Applied Behavior A
 nalysis
DESCRIPTION:Presenter: Ryan O'Donnell\, MS\, BCBA\n\nSocial Media is the la
 rgest social experiment. PERIOD. Every day billions of posts\, photos\, an
 d videos are shared and consumed leveraging human behavior along the way. 
 In this short-form event\, Ryan O'Donnell\, MS\, BCBA® breaks down how so
 cial media platforms work\, discusses the ethical implications and navigat
 ing them and provides a model for how to ideate and create meaningful cont
 ent that achieves your professional goals. Case examples and strategies ar
 e included for each platform with an emphasis on storytelling\, preaching 
 to the choir (vs outreach and dissemination)\, A/B testing\, and the futur
 e of social media on a decentralized platform. As a result\, you will be p
 ositioned to leverage social media for your professional and personal goal
 s as a behavior analyst (BCBA®®\, BCaBA®) - or at least know everything
  RyanO has learned leveraging social media as a Behavior Analyst.\n\n2 Lea
 rning BACB CE Hours\n\nLearning Objectives:\n\n 	Identify and describe wha
 t a social media platform is and how they are generally structured to diss
 eminate information.\n 	Identify current considerations and best practices
  for marketing behavior analytic content ethically on social media.\n 	Ide
 ntify storytelling techniques that can be included in any form of media to
  transform your information into something that is emotionally engaging an
 d fits marketing best practices.\n
ATTACH;FMTTYPE=image/jpeg:https://www.hopebridge.com/wp-content/uploads/20
 22/08/CEU-Professional-Development-Autism-Event-Listing.jpg
CATEGORIES:Professional Development
LOCATION:https://behavioruniversity.com/aba-webinars/Leveraging-Social-Medi
 a-in-Applied-Behavior-Analysis
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